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No turning back the tide of switchers

Which?’s best energy supplier list is dominated by small, agile retailers, while the big six languish near the bottom. Will a new breed of consumer and disruptive technologies ultimately spell the end for the incumbent retailers? That was the issue at a Forum organised by Indepen

Consumers are becoming increasingly better informed and sophisticated: the internet gives them the tools to change and their expectations are driven by service they have experienced in other sectors. What is more, they are communicative, commonly exchanging views on social media. Online technologies also make it easy to set up mass switches and other forms of joint action.

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