Fine ambitions on increasing customer switching run into one problem: it’s a tedious business, and one that leaves you uncertain, on switching sites, whether you really have got a better deal. Janet Wood spoke to two companies hoping to take the pressure off domestic consumers – and one hoping to get small businesses more active
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Consumers are becoming increasingly better informed and sophisticated: the internet gives them the tools to change and their expectations are driven by service they have experienced in other sectors.
Good Energy is set to increase customer numbers after it struck a deal with the Clean Energy Switch, a collective switching process organised by 38 Degrees and Big Deal.